If you’re a publisher, video must at least be on the periphery of your strategy, inching closer and closer to a prime position in your business approach. While you might not have the resources to partner with a major brand or produce full-fledged digital series as part of a channel, you can use platforms to diversify content and assemble serviceable video that will attract, retain, and convert audiences. In recent articles, Capital New York covers some industry trends in publisher video. In addition, there’s some big executive news and some not-so-big executive news.
Tags: ad, Amazon, bonnier, buzzfeed, content, david freygang, economist, editor-in-chief, Eric Zinczenko, greg coleman, jetblue, jonah peretti, media, online publishing, open source software, publisher video, text ad, the economist, the wall street journal, trends, video, wall street journal, zanny minton beddoes