Training Programs

Subscription Website Marketing

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Discover opportunities for significantly increasing magazine subscription orders sold online. Get a deep understanding of all email opportunities available to publishers, including a number of new and updated email marketing templates, reciprocal marketing deals, and master file mailings. Learn all about the web opportunities that are working, including your website’s conversion architecture, navigation, landing pages, paywalls, and order flow abandons. Understand what paid media opportunities are working best including social media, push notifications, Google Adwords and other ad networks.

Subscription Website Marketing
Best Practice Review

Overview of the Mequoda System for Subscription Website Marketing

The Four Core Principles of the Mequoda System

Biblical Archaeology Society Brand Wheel

How the Biblical Archaeology Society Built a Successful Digital Publishing Business

A deep archive and special collections create an all-access subscription generates stable, recurring revenue for this non-profit.

How an ‘HC3 Order Page’ Has Helped Increase Online Subscription Revenue for BAS

How a print-only, digital-only and all-access product and price comparison helps prospects overwhelmingly choose the all-access option.

Biblical Archaeology Society HC3 Order Page
Old Farmer's Almanac Brand Wheel

How The Old Farmer’s Almanac Built a Successful Gardening Club

How annual print publications and ongoing access to digital content created the foundation for a successful club for gardening enthusiasts.

How an ‘NC5 Order Page’ Relays the Components and Value of the OFA Gardening Club

How this order page layout communicates what a potential Gardening Club member will receive when they join this special club.

Old Farmer's Almanac Order Page
Food Gardening Network Brand Wheel

Food Gardening Network is an Example of a Digital-Only Membership Program

Mequoda’s first wholly-owned publishing brand encompasses digital-only premium content and leverages industry best practices.

How an ‘NC4B Order Page’ Conveys the Features and Benefits of a Club from a New Brand

Why a new brand may require a uniquely laid out order page to best communicate its features and benefits.

Food Gardening Network Order Page

Email Marketing Opportunity #1 for Selling More Magazine Subscriptions: Previews

Email Marketing Opportunity #2 for Selling More Magazine Subscriptions: Spotlights

Email Marketing Opportunity #3 for Selling More Magazine Subscriptions: Daily Newsletters

Email Marketing Opportunity #4 for Selling More Magazine Subscriptions: Weekly Newsletters

Email Marketing Opportunity #5 for Selling More Magazine Subscriptions: Circulation Builders

Email Marketing Opportunity #6 for Selling More Magazine Subscriptions: Master File Mailings

How Having Conditional User States on Your Website Helps Sell More Magazine Subscriptions

Web Marketing Opportunity #1 for Selling More Magazine Subscriptions: Paywalls

Web Marketing Opportunity #2 for Selling More Magazine Subscriptions: Embedded Text Ads

Web Marketing Opportunity #3 and #4 for Selling More Magazine Subscriptions: OFIEs and OFINs

Web Marketing Opportunity #5 and #6 for Selling More Magazine Subscriptions: Navigation Links & Sales Letter Landing Pages

Web Marketing Opportunity #7 for Selling More Magazine Subscriptions: Order Flow Abandons

4 Third-Party Marketing Opportunities for Selling More Magazine Subscriptions

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