Let Nancy Horan & the Mequoda Website Scorecard Make Your Home Page Perform Better in less than 90 Minutes…
Unless a visitor comes into your site through a targeted result from a search engine, the first impression you’re likely to make with a new website visitor is on your homepage. This is where you can do one of two things:
First impressions have never been more important than on the Web. The increase in broadband availability and the increase in user expectation have resulted in a fantastic explosion of technology and complexity.
The age of the Internet has also created many websites that are like older homes that have been remodeled again and again with no master plan for making the rooms work together.
It may give you some relief to know that best practices in website design and execution are often a simple case of common sense. That, and an understanding of your audience’s expectations and perspectives.
For our Website Homepage Design Workshop, we’ve put together a scorecard for you to use on your own homepages. We’re also featuring four website design reviews that we conducted during the live webinar.
With the homepages we review, we’ll run through the scorecard and offer suggestions to better maximize website conversion rates, increase page views and otherwise clean-up your own homepages.
The Website Design Scorecard
To create the 14 Website Design Guidelines, we’ve reviewed hundreds of websites and interviewed dozens of website publishers. We’ve conducted a series of expert usability reviews and actual user tests to determine what we believe to be the top 14 best practices for the running a Mequoda system.
While these 14 guidelines are by no means the complete list of website design practices, they are essential to sound, effective website design. We’re sure that implementation of these practices will result in happier, more satisfied, readers.
In the first half of our Website Homepage Design Workshop, we run through every piece of the scorecard and show you examples of online publishers doing a good job, and ones that aren’t doing so great.
Our scorecard reviews the following 14 guidelines:
After discussing the scorecard, and reviewing 28 different online publishers that either do, or don’t score well on these best practices, we have a few websites review for publishers like yourself.
About our speaker, Nancy Horan
Nancy Horan serves as Systems Director for Mequoda Daily, Vida Y Salud and Church Volunteer Daily. She is an expert in website design, usability and online systems integration. She has recently completed website design reviews for Better Homes & Gardens and Computerworld.
She is well versed in the Mequoda best practices, WordPress, and WhatCounts Email management software.
Prior to working for Mequoda, Nancy has held various technical positions. She has over 15 years experience in Engineering Management and Product Management at Brooktrout Software, Sytron Corporation, Banyan Systems and Data General Corp. Her past technology expertise includes telephone systems, backup software, networking systems and business applications.
Nancy holds an MBA from Bentley College and a BA in computer science from Boston College.
Order the Website Homepage Design Workshop
By the end of this 90-minute webinar on CD, you will have a complete 14-step scorecard to work with in order to evaluate your own sites and competitor sites.
Best of luck in your future endeavors,
Member Services Director,