Content Marketing Strategy
A proven roadmap to Internet publishing success, in 90 minutes
Stop guessing: Learn the Mequoda strategies that have earned millions for others
At a recent Mequoda Internet Marketing Intensive, one of our attendees introduced himself by saying that he’d gotten ahead of the Internet curve back in the ‘90s … and he’d been behind ever since.
Judging by the smiles and nods around the room, he’s not alone.
That, of course, is why Mequoda teaches so many webinars and seminars, all around the world. Most of the publishers we meet are still wandering around in the Internet jungle, trying to guess how to make the transition from print to digital and wondering if there’s a more organized, efficient way to get from Point A to Point B.
There is. And the foundation to all of it is what we’ll be talking about in our May 14 webinar, Content Marketing Strategy: 8 Strategies for Building a Successful Online Business. In just 90 minutes, you’ll discover the map to success, and take away a complete program for organizing or reorganizing your company for Internet success.
Mequoda Group has guided some of the oldest and most respected publishing companies in the world, including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. Let us deliver some of that same tested and proven strategy to you this May.
For instance, do you know which skills have successful digital publishers deployed to monetize their products? What kind of website is most productive to selling content? What kind of content should you be producing? And what the heck is content marketing, anyway?
Join us May 14 to find out!
The answers, the map and more
Content Marketing Strategy: 8 Strategies for Building a Successful Online Business delivers the complete blueprint for successful online publishing. And it comes from the team that has spent more than a decade testing, creating, perfecting and quantifying these essential strategies for hundreds of clients. That’s right, we’re not just instructors: We live and breathe these strategies in the trenches and deploy them daily.
Unless you have a team like that on your staff, you simply can’t master digital publishing on your own.
Today’s publishers are experts at publishing. They create incredible content. But making money on the Internet is about much, much more than simply uploading your content to the Web and hoping you’ll sell print subscriptions. And while the strategies we’ll teach you aren’t rocket science, they are hard to identify on your own.
Why waste any more time guessing? Why try a little bit of this, a little bit of that, and a lot of the “other” that you learned at a fancy seminar in a hotel ballroom somewhere, that you don’t even fully understand?
In only an hour and a half, from the comfort of your office or conference room, you and your entire team can learn from the masters who invented the roadmap. No one else has quantified the process this way, and no one else teaches it regularly to publishers in all niches and of all sizes.
When it’s over, you’ll have:
Strategies you can take to the bank
Should you be a commerce-driven website, or sponsor-driven? Or both? Is your website taxonomy maximized for success? Are you using keywords correctly to drive traffic and build your audience? How often should you be emailing your subscribers? The answers to these questions, and many that you didn’t realize you should be asking, will be supplied in this webinar.
Our goal in teaching this webinar is to ensure that you and the members of your digital publishing team will be able to …
Best of all, you can learn how to do all of this just by tuning in and sitting back, even asking any questions you have from the comfort of your office.
No need for expensive lodging and time-wasting travel! And it costs a fraction of the price you pay for spending months developing a marketing team that doesn’t understand digital marketing … far less than the cost of hiring someone to build the wrong website, or losing advertisers because of falling traffic numbers, or … well, you understand how important it is to get the big things right, because if you don’t, you’ll never even get to the little things before your operation goes under.
In a bewildering and evolving digital world, where publishers have to reinvent their business model every day, you’ll leave this webinar with the confidence of knowing exactly what you should be doing, and what you shouldn’t waste time on. That’s because Mequoda is the only consultant and training company that focuses solely on publishing. We don’t try to understand women’s clothing, or cars, or life insurance. We live for publishing, and only publishing.
Everything we teach is honed and perfected for content producers who want to make more money on the Internet.
Business failure is not an option for you, I know. So if you can’t afford to leave millions of dollars lying on the table … if you have even the slightest doubt about your company’s Internet marketing strategy … if you’re simply not monetizing your content to the best of your ability, join us in May. I promise you’ll take away a new confidence and a bulletproof plan for success. You just have to listen.
PS: I promise you’ll be surprised and excited by the simplicity of the strategies we’ll outline for you. You’ll want to call a team meeting right away to discuss implementation in your organization!
PSS: Remember, Mequoda works only for publishers, and is the only training company to offer this course. You simply can’t get this instruction from anyone else.
Live: May 14
Chief Executive Officer