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Instructors

About the Instructors

Kim Mateus, Chief Strategy Officer

Kim MateusKim is Chief Strategy Officer and an experienced marketing professional who oversees strategic planning for all Mequoda partners, having guided the development of more than 20 subscription and membership marketing systems. Kim and her team maintain a robust best practices database of marketing techniques and business processes that helps power all Mequoda partner marketing programs. Kim’s focus on client content strategies is a natural extension of her journalism education and background.

Don Nicholas, Chief Executive Officer

speak-donDon is Chief Executive Officer of Mequoda Systems and has served as a subscription marketing advisor for virtually every major U.S. magazine and newsletter publisher during a decades-long career. Under Don’s leadership, Mequoda Systems has launched more than 300 complex subscription publishing and membership marketing systems that include websites, email, social media, and fulfillment-integration functionality. Don is the author of numerous books on subscription marketing, technology, publishing, and journalism.

Bill Dugan, Chief Copywriter

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Bill is Chief Copywriter and a publishing industry veteran with over 30 years of membership marketing expertise. With experience in consumer and business publishing ventures, Bill brings classic direct-marketing expertise to Mequoda-powered technology in support of membership marketing systems for publishers. An accomplished and award-winning copywriter, Bill has recruited a six-member world-class copywriting team to assist with creating compelling, engaging, and successful content for Mequoda partners.

Nancy Horan, Chief Systems Officer

Nancy is Chief Systems Officer and an experienced manager and executive. Nancy and her team oversee the technology for Mequoda partner systems, with a strong focus on optimal user experience and system operator ease-of-use. Nancy also manages all research and development for Mequoda’s Haven Content Management System which supports more than 150 operating components, application protocol interfaces and integration with third-party fulfillment systems. Nancy is a Certified Scrum Master and a Professional Scrum Product Owner.

Eileen Shea, Content Marketing Director

Eileen is Content Marketing Director and a seasoned, top-notch direct-marketing professional with a wealth of experience in planning and managing successful programs. Eileen’s breadth of marketing experience covers both consumer and business publishing—from U.S. News & World Report to Harvard Business Review—and marketing strategy and best practices. Eileen’s keen and timely data-analytics capabilities help Mequoda partners stay on top of current trends to maximize revenue and profits.

Norann Oleson, Analytics Director

As Mequoda’s Analytics Director, Norann Oleson is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for our publishing partners. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for our partners. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.

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