Subscribers generally buy a paid product within 90 days…or else!
“In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something”, Andrew Palmer, former Director of E-Commerce/Web Marketing for Agora Financial, LLC told us in our last interview with him at Agora.
How could he be so sure? After 90 days, if a subscriber has not clicked back to an Agora marketplace website to buy or at least consider an upsell product, that subscriber is dropped from the list and must re-subscribe in order to continue receiving the free email newsletter.
“I can prove, with buying curves, that my worst producing name, if it doesn’t buy in three months, is not going to,” said Mr. Palmer. “A good name is going to buy immediately. A good name could buy immediately from the welcome letter. A lesser quality name will normally take about three months to ramp up.”
[text_ad]
“On his confirmation screen and in the welcome letter, the new subscriber is getting an upsell, usually for a print newsletter,” Mr. Palmer said. “And now when he logs in every day, he is exposed to our entire offering of paid products.”
“And when it hits that three-month mark, we start this non-activity gauntlet. If they are still reading at that time, they just click a link that says they’re still interested and still want to get the publication. If not, they’re just gone. At that three-month time period is when we know that, if we’ve romanced you, if you’re reading on this day, you’ll become a buyer,” Mr. Palmer said.
And if you think that this practice increases revenue per thousand emails sent, you’re absolutely right.
11 replies on “Hardcore Email Marketing with Agora Financial”
It’s the first time when i’ve seen your site. I can see lots of hard work has gone in to it. It’s really good.
F*ckin? remarkable issues here. I?m very glad to look your post. Thanks so much and i’m taking a look forward to touch you. Will you please drop me a e-mail?
Hey There. I found your blog the usage of msn. That is a very smartly written article. I will make sure to bookmark it and return to learn extra of your helpful information. Thank you for the post. I?ll definitely return.
Pretty portion of content. I simply stumbled upon your blog and in accession capital to say that I get actually loved account your weblog posts. Any way I’ll be subscribing on your feeds or even I fulfillment you get right of entry to consistently fast.
I am now not positive where you are getting your info, however good topic. I needs to spend a while finding out more or working out more. Thanks for great information I was looking for this information for my mission.
Somebody essentially help to make severely posts I would state. That is the very first time I frequented your web page and up to now? I amazed with the analysis you made to create this actual submit amazing. Wonderful job!
you’re truly a just right webmaster. The site loading speed is amazing. It kind of feels that you are doing any distinctive trick. In addition, The contents are masterpiece. you have performed a excellent job in this subject!
[…] Only once you’ve shown that you’re a chronic deadbeat—a miser who doesn’t buy at least one pay service while on the free e-letter list—will some groups drop your name from the distribution lists. (See here for an explicit explanation how this works.) […]
I’m learning more everyday reading your blog. Thanks for all the hard work. I’m looking forward to more reading here!
thanks very usefull information !