Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.
Do you know what makes free special reports so valuable?
It’s not just the word “free.” Sure, everybody likes to receive something of value for free, but that’s only a part of the answer.
It’s the Rule of Reciprocity that really makes free special reports so valuable in building your list.
According to Psychology Professor Robert Cialdini, one of the most widespread and basic norms of human culture is embodied in the Rule of Reciprocity.
This rule requires that one person try to repay what another person has provided. When you give away something of value, you obligate the recipient to an act of repayment in the future.
That’s one reason why so many of the website users who download your free special report eventually buy a premium product.
Here’s a little-known truth about economical search engine optimization: Now, more than ever, Google rewards incoming links.
If you think that search engine optimization is all about Google’s spiders finding and indexing your content to determine your website ranking, you’re only partially correct.
Sure, quality content and keyword rankings are vital. Always have been. Always will be.
And today, incoming links from friends and professional colleagues can have an equally positive effect on organic search.
But the simple fact is this: A high website ranking in Google’s organic search doesn’t guarantee a high conversion rate.
Keep in mind your end goal: building the largest possible opt-in list of email subscribers who eventually will buy lots of your premium information products.
It’s free downloadable content that drives website traffic, encourages incoming links, and fuels exceptional conversion rates.
It’s your free special reports that enroll new email subscribers in return for a complimentary PDF (Adobe Portable Document Format) download.
Success requires executing several tactics:
- Creating and offering a valuable free download.
- Writing a keyword-rich, rapid conversion landing page (also known as a name-squeeze page).
- Motivating professional colleagues to recommend your free report and link to your offer (and suggesting how to do it).
- Obtaining a high website ranking in Google search.
All this isn’t difficult, but the “best practice” websites we’ve studied show that it requires diligence, subtlety and attention to detail.
So, we’ve put together a 90-minute webinar that focuses on search engine optimization training using free special reports to build email circulation called SEO Campaign Management: Using Free Reports to Build Email Circulation.
The Mequoda/SIPA Webinar will be Wednesday, October 14 at 12:30 p.m. Register today!
