Subscription Website Publishing

The Best Multiplatform Membership Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best multiplatform membership website models are built.

A publisher’s minimum information unit (MIU) is the bedrock on which the best multiplatform membership website models are built.

Your MIU is the smallest piece of content that tells a complete story. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful premium membership website. The MIU for any publisher depends on where a publisher’s content originates. If the publisher creates sewing patterns, the pattern would be that company’s MIU. All other content derives from the MIU. If a publisher writes recipes, again the recipe would be the MIU.

The trick is to deliver that piece of content to your audience in a way that is simple, functional and convenient for users, and that also drives revenues and satisfies your business goals. That’s why membership website publishers must build their websites to best deliver their content. It’s what users expect, and if you keep them happy, your bottom line will be healthy.

If you try to conflate different characteristics of membership websites with, say, those of an event website, you’ll annoy your users and revenues will decline. And in the end, that’s why we focus so much attention on information architecture.

No matter how impressive your design, if the site doesn’t serve readers the way they expect it to, contribute to audience development, and make it easy to sell premium products, you can’t succeed.

Once you’ve discovered your MIU, learn how to price your membership website when you download How to Use Contrast Pricing to Increase Subscription Revenue for FREE today.

How to Use Contrast Pricing to Increase Subscription Revenue will show you how you can turn magazine subscribers into all-access, multiplatform members. Download it today.

If you’d like to discuss how we can help you increase your audience, revenue and profits please reach out to schedule a no obligation chat with a member of our executive team.

By Don Nicholas

Chief Executive Officer

During his decades long career, Don has worked with colleagues, clients and partners to design digital publishing and marketing systems for more than 300 magazines, newsletters, memberships, clubs, and events. Don currently serves as executive publisher for Cabot Wealth Network, Food Gardening Network, Financial Freedom Federation, I Like Crochet Network, I Like Knitting Network, and Recipe Lion Clubs. His team's Haven WordPress CXMS offers publishers the industry’s most flexible and robust online publishing and marketing platform. Don and his strategy team have served as management advisors for virtually every major niche publishing company in North America including Meredith, Hearst, Trusted Media Brands, and hundreds of independent for-profit and nonprofit organizations. He has managed and led educational events for MPA, SIPA, FIPP and Harvard University. He has authored numerous books and hundreds of articles on journalism, publishing, technology and marketing. Before founding Mequoda in 2004, he served as founder and chief executive officer for Blue Dolphin Magazines and Lighthouse Communications Group. He started his media career as a journalist and producer working for the Armed Forces Network aboard the USS Enterprise. Don holds degrees and certifications in organizational management, journalism and electrical engineering from Capella University, Sacramento State University, and the United States Navy.

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