Ed Coburn of Cabot Heritage Corporation Bestowed with Digital Publishing Honor
We call winners of our annual Hall of Fame Award “Mequoda Masters” because they have truly mastered and used all the elements of the Mequoda Method to build vibrant multi-platform publishing ventures and have helped further online publishing as the future of our industry. Mequoda Masters are known for their generous knowledge-sharing with peers and for their vision and keen leadership skills—Mequoda Masters are worthy publishing mentors.
Ed Coburn fits the bill as our newest inductee into the Hall of Fame—when we called Ed to tell him about the award, he was delighted and surprised. But we didn’t have to explain it to him much, because Ed is a former Senior Vice President of Mequoda, so he fully understands the weightiness of this award and the rigorous process we use to identify an annual winner.
At Cabot Wealth Network, Ed works hard to position Cabot as a trusted independent source of advice for individuals striving to take control of their investments—to help their customers become better investors with actionable advice that is grounded in sensible, time-tested investment strategies. And regularly educating customers about how best to use all the stock-picking advice Cabot provides is a key part of their mission.
Cabot Wealth Network’s product offerings include twelve different investment advisories that appeal to any investor’s perspective and investment philosophy; two capstone membership clubs—Cabot Prime and Cabot Prime Pro—plus an annual Cabot Wealth Summit where customers can interact in-person with the expert financial analysts who create all of Cabot’s investing advice.
And continuous improvement with premium product offerings is one of Ed’s key initiatives at Cabot—including fine-tuning existing products to offer more value to subscribers and members and launching new premium products to fill marketplace needs, with two new product launches in 2019 and more to come in 2020!
“I liked it so much, I bought the company!”
One great irony of Ed Coburn’s service at Cabot, where he’s been President since the spring of 2018, is that Ed helped develop the business plan for Cabot Wealth Network’s digital publishing enterprise while he served as the lead consultant on the project when he worked for Mequoda.
So, when the opportunity arose to purchase the family-owned Cabot, it was easier for Ed to make the decision to buy it, because he already understood many details about Cabot’s marketing and operations, customer base, and the marketplace. “I liked it so much, I bought the company,” Ed notes. “And I’m pleased to report that we’re growing, and we’re planning more growth for 2020.”
Cabot really is on a roll, with growth in site traffic and revenue—and significant initiatives for growing their email list, too.
And it’s a bit of a two-fer for Ed and Cabot this year—Cabot also won Mequoda’s 2019 Rocket Award for the online system that has realized the most traffic growth over a year’s period of time.
It is with great joy that we induct Ed Coburn into the Mequoda Hall of Fame this year, based on his long publishing career, his commitment to and success with digital publishing, and Ed’s willingness to nurture others in the true spirit of a Mequoda Master.
And we’re not the only organization this year to take notice of Ed Coburn’s remarkable publishing skill, knowledge, and collaborative spirit—earlier in 2019, Ed was inducted into the Specialized Information Publishers Association (SIPA) Hall of Fame, too. Literally, it’s a banner year for Ed—congratulations!
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