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Audience Development Strategy

How Does Your Content Look on Mobile Devices?

It’s a valid question to ask: how does my content look on mobile devices? Your website and email promotions need to be mobile-friendly, or you might lose a lot of audience members.

With smartphone users accounting for nearly half of all cellular phone owners, the user base is staggering. Different age groups interact with their smartphones

It’s a valid question to ask: how does my content look on mobile devices? Your website and email promotions need to be mobile-friendly, or you might lose a lot of audience members.

With smartphone users accounting for nearly half of all cellular phone owners, the user base is staggering. Different age groups interact with their smartphones in different ways, but rest assured, if you’re a respected source of information, audience members will be looking for you while on their mobile devices.

To analyze your mobile footprint, there are a few web-based options for you.

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First, there is W3C mobileOK Checker. Here, you enter your web address and the checker will test its level of mobile-friendliness. The tests are defined on a linking page, so you can get a full explanation of any errors that exist on your mobile site.

Next, there is mobiReady, which provides similar options as W3C’s mobileOK Checker. The free report generated through the test provides an analysis on how well your site performs on mobile, and compares it to industry standards.

Both tools have free use options. If you’ve been wondering about your mobile effectiveness, these tools can help.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

One reply on “How Does Your Content Look on Mobile Devices?”

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