Articles by Amanda MacArthur

The Truth About Email Marketing

Press Releases

The Truth About Email Marketing

Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?  
How Premium Magazines Thrive With The Haven CXMS

How Premium Magazines Thrive With The Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along. In today's Strategy Spotlight, Don Nicholas, Chairman & CEO  

5 Subscription Management Software Requirements

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task When we set out to launch the I Like Crochet  
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