May 16, 2012
May 16, 2012
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts are able to create more engagement than these reported numbers.
However, a lot of engagement through email isn’t always the case. People receive dozens of email … Continue
Understanding how email feedback loops work will help email copywriters and email marketers present better content
An email feedback loop exists between email marketers and the recipients. And since email copywriters often assist email marketers, it’s important for email copywriters to understand how email feedback loops work. … Continue
Email marketing is used by 78% of marketers. Similarly, email newsletters are used by 59% of marketers. These stats were reported by eMarketer, and they came from a survey from Chief Marketer, which was released in late April. Out of all the marketing efforts listed, email marketing and email newsletters were used the most.
The popularity … Continue
As editors of a marketing blog, it’d be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we “do all our own stunts” as they say, so every bit of marketing advice we give out comes with a story of how we discovered it (or at least who told … Continue
There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me to focus on the ways I was communicating to my audience – yet I was unsure of the impact I was really having.
This issue is similar to a problem … Continue
7 editorial tips for writing a white paper
Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get new users to your website. It is typically free white papers that these visitors are seeking. However, if you provide poor quality white papers, the … Continue
Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you will have the opportunity to find Blockbuster SEO post topics.
The best part about creating Blockbuster SEO posts is that, when done correctly, they will continuously … Continue
Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face
As a consultant, author, and speaker for more than 20 years, I’ve had some practice writing many variations of my professional bio. For me, it’s much easier to write a … Continue
7 on-page SEO elements you are in control of
There are many audience development strategies that can be used to find audience members, and allow audience members to find your content directly.
SEO is one of these audience development strategies. … Continue
What do you think makes up on-page SEO? Is it all about your keyword density?
Some people new to SEO may believe this; that SEO success relies solely on the ways you enter keywords into your title, subhead, body copy, and all related tags. … Continue
Tomorrow’s webinar will discuss proxy metric modeling – a short form of modeling that allows you to find a handful of key metrics. These key metrics define how the business operates.
A proxy metric serves as a placeholder for much more in depth analysis. A full online publishing model would be in Excel, updated monthly, be … Continue
Digital magazine publishing success can be monitored with the help of these metrics
Digital magazine publishing has come a long way from its inception. Some digital publishers are very active in offering digital magazine apps, including premium and affinity versions.
Like all other digital platforms, there is necessity in tracking relevant data so you can focus on … Continue
