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Video Challenges for Publishers

Patrick Hughes

Mastering video in order to maximize ad revenue is what publishers must do to survive, let alone thrive, in today’s digital landscape. But it’s easier said than done for many.   Continue

Hearst Advertising Deal Is a First for the Company

Patrick Hughes

Hearst has secured an agreement with MINI USA, representing the largest digital-only deal in the history of the publisher’s Men’s Group.   Continue

The Perfect Example of a Premium Content Subscription

Ed Coburn

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.   Continue

Latest Moves: Magazine Publishing Teams Shift

Patrick Hughes

Keith J. Kelly’s “Media Ink” column in the New York Post has included a lot of comings and goings lately.   Continue

OnEarth Magazine Going All Digital

Patrick Hughes

Editor in Chief Douglas S. Barach and Online Editor Scott Dodd recently announced that OnEarth Magazine will switch to a monthly digital format and cease quarterly hard-copy production following its summer issue.   Continue

Condé Nast Embraces Native Ad Model

Patrick Hughes

Though two of its principal brands – Wired and Vanity Fair – already utilize them, Condé Nast is officially adopting native advertising at scale.   Continue

Increase Email Open Rates by 125% – Produce Phenomenal Content

Amanda MacArthur

If you think email is dying, you’re just doing it wrong.

You’re a superhero. You’ve got the villain right where you want him. You’ll save the world, rid it forever of this foul knave, usher in an era of peace and prosperity, if you would just use your superpowers to put him away. Your moment of   Continue

No Comment? Sites Work Toward More Positive Comment Sections

Patrick Hughes

Digiday reports that fed-up publishers are being proactive in addressing what for many are the scourge of the Internet. Some, like Popular Science magazine, have ditched such features altogether, while others are attempting to reshape them. The Chicago Sun-Times, for instance, has shut down its comment section until it can devise a more, shall we say, pleasant system.   Continue

Will It Soon Be Illegal to Photoshop Ads?

Patrick Hughes

The answer to that question is no, but federal lawmakers will indeed be keeping a closer eye on magazines in the future.

Earlier this month, a congressional briefing titled “Truth in Advertising: The FTC’s Role in Protecting Consumers From Photoshopped Ads” took place on Capitol Hill in anticipation of H.R. 4341, or the Truth in Advertising Act. The bill is co-sponsored by Ileana Ros-Lehtinen, R-Fla.; Lois Capps, D-Calif.; and Ted Deutch, D-Fla.   Continue

Rising Stars Ads Get Sky-High Ratings

Patrick Hughes

The Interactive Advertising Bureau’s Rising Stars ads – which use rich media, video, and other breaking technology in brand-friendly units on both desktop and mobile – are seeing 70% more click-throughs than standard placements are, according to recently released data from PointRoll. And while their interaction rates lag slightly behind those of banners, eMarketer reports, the actual time spent by consumers with them is 36% higher.   Continue

7 Ways to Sell Digital Magazine Subscriptions

Ed Coburn

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.

Publishing Innovations Highlight WMMA Report

Patrick Hughes

Publishers are literally sowing the seeds of innovation, according to the Worldwide Magazine Media Association.

As an example of magazines getting creative to gain purchase in the ever-shifting industry landscape, the WMMA cited Belgian magazine Humo’s inclusion of seeds in the pages of a 2013 issue. Humo encouraged readers to bury the pages, and those who did were rewarded with flowers eight weeks later.   Continue