Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those. Continue
Flipboard has bought social mobile reading magazine Zite from CNN. Continue
Will Newsweek’s digital magazine subscription pricing work? Ken Doctor from Nieman Labs has all the details about Newsweek’s relaunch. We found the part about their digital magazine subscription pricing to be a bit startling. Doctor writes, “The paywall isn’t unusual; the pricing is. Charging $39.99 for digital-only access is high, Continue
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”
Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars. Continue
InStyle knows how to partner with retail companies. Fab Sugar is reporting that InStyle is partnering again for the Nine West Continue
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.
Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading. Continue
Turn your content into a native ad with the click of a button? It sounds like a magic trick Continue
The tables have turned? According to Gartner, Android tablets now own 62% of the market. Continue
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase (Primary Keyword Phrase). Continue
Many publisher would think that getting the largest number of magazine subscribers would be the end game. Continue
When opportunity knocks you know a publishing executive is going to answer. Continue
It’s always good to see a native magazine app released. It means progress! Continue