Do you know where your digital ads are the most effective? This is something that digital publishers and digital marketers have considered, if they have taken the effort to create and disseminate such ads. Continue
When major publishers like Meredith realize that a majority of website traffic is coming via mobile devices, a change is coming.
Digital publishing success is based on a few things, with audience being a major factor. You have to find your audience, make sure they know you exist, and present them with the right kind of content. Continue
The true audience development definition requires maximum outreach while retaining results for future sales
Just like “inbound marketing” was the buzzword of the online marketing industry last year, “audience development” begins to grow in popularity. HubSpot coined the term “inbound marketing”, which basically means bringing customers to you.
Last week we asked what is audience development? Just like “inbound marketing” has been a buzzword over the past few years, “audience development” begins to grow in popularity.
HubSpot coined the term “inbound marketing,” which basically means bringing customers to you that are already in your niche, rather than sending out direct mail and going to trade shows, of which the methods are expensive and have a lower return on your investment. Continue
A new DIY digital magazine is hitting the web and it comes straight from Yahoo. TheWrap has the story. Continue
Folio is sharing data collected from The 2014 Consumer Magazine CEO Survey.
Franck Zayan, the president of e-commerce at Conde Nast, recently discussed plans for a large line of e-commerce products coming from the major publishing brand. Continue
As the mobile publishing revolution has matured here in 2013, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves. Continue
For digital publishers who offer eBooks in addition to daily articles and free reports, there are some new updates on Apple’s iBooks Author which may be of interest to you. Continue
It’s being reported by Folio that National Geographic is utilizing a microsite for a line of products and partnerships that act as a magazine series on the future of food. Continue
Once newspapers and magazines became digital entities, more opportunities were afforded to digital publishers. Content can be created and distributed for different mediums and platforms, including audio content. The Economist is one publisher that has taken advantage of audio content, and journalism.co.uk has the story on what they’re doing. Continue
In person live events are a preferred platform in a multiplatform publishing company. When a passionate user is committed to a topic, they want to go to the source; the author, the guru, the expert that really knows the content. They want an interactive presentation. They want to be able to ask questions, see facial expressions and body language. They want to connect with the expert about what they know.