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Multiplatform Publishing Strategy

Online Publishing Secret #3: Build a Mequoda Website Network

Some publishers are mistakenly content with creating a single corporate website that integrates all of its various business units, resulting in an incredibly complicated “uber-site.”

Consider building a Mequoda Website Network, which comprises multiple websites—each with its own URL, separate purpose, and unique functionality—that all serve the same audience with a variety of informational and retail

Some online publishers are mistakenly content with creating a single corporate website that integrates all of its various business units, resulting in an incredibly complicated “uber-site.”

Consider building a Mequoda Website Network, which comprises multiple websites—each with its own URL, separate purpose, and unique functionality—that all serve the same audience with a variety of informational and retail services.

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By Don Nicholas

Founder & Executive Publisher

Don Nicholas serves as Executive Publisher for Food Gardening Network and GreenPrints. He is responsible for all creative, technical, and financial aspects of these multiplatform brands. As senior member of the editorial team, he provides structural guidance, sets standards, and coordinates activities with the technology and business teams. Don is an active gardener whose favorite crops include tomatoes, basil, blueberries, and corn. He and his wife Gail live and work in southern Massachusetts surrounded by forests, family farms, cranberry bogs, and nearby beaches. Don is also the Founder of Mequoda Systems, LLC, which operates and supports numerous online communities including I Like Crochet, I Like Knitting, and We Like Sewing.

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