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Multiplatform Publishing Strategy

7 Ways to Build a Better Ad Package for Sponsors

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an exclusive sponsor of anything, but what brought them in was a separate but aligned strategy: scarcity. The most scarce and desirable sections of a magazine

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Multiplatform Publishing Strategy

7 Subscription Landing Page Tests You Can Do Now

The only thing standing between you and more revenue is better landing and order pages.

But how are you supposed to know what to test, beyond copy, images, and the words themselves?

Look, on December 8 at 1pm ET, we are presenting a webinar, 7 Subscription Landing Page Tests You Can Do Now to show you the

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Multiplatform Publishing Strategy

How to Create the Right Organizational Structure for Multiplatform Publishing

Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you’ve been following along with us through this blog, or through our daily newsletter then you have a general foundation for building a multiplatform publishing business.

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Multiplatform Publishing Strategy

7 Email Frameworks That Successful Subscription Website Publishers Use

Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven?

If that sounds like you, then you’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to Succeed. At Mequoda, we have developed, designed,

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Multiplatform Publishing Strategy

How Publishers Use CPA Advertising To Make Money Online

The first rule of choosing a business model that’s ad-driven is being sure that you can make more money from advertisers than from your own products. Clay Hall once said to me that the great thing about having your own products is knowing what your ad space is worth. Because why would you let an

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Multiplatform Publishing Strategy

3 Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have

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Multiplatform Publishing Strategy

Digital Magazine History: Who Invented the Digital Magazine?

Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because they featured different authors arranged around a single topic or some other central theme and were periodic, published at a regular weekly, monthly, or quarterly

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Multiplatform Publishing Strategy

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across

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Multiplatform Publishing Strategy

10 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that

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Digital Magazine Publishing Multiplatform Publishing Strategy

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join

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Multiplatform Publishing Strategy

Selling Research Reports and White Papers: The Best White Paper Format

How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and will sell in the thousands, maybe tens of thousands … or even millions?

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Multiplatform Publishing Strategy

Multi-Platform Journalism is the New Normal

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.

Yes, the basic idea of being a journalist is still the same—finding, researching, investigating, and writing pieces that share important news and tell a story. However, how that is accomplished and what happens after an article

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Multiplatform Publishing Strategy

The Best Webmaster Job Description: 10 Key Duties

Ten years ago, apps and responsive website design weren’t even on the radar of a webmaster, and website analytics weren’t nearly as dynamic as they are today. Websites back then were simpler, and for publishers who want to fully leverage their content, databases and brand, websites have evolved into complex and integrated digital publishing and

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Multiplatform Publishing Strategy

The Significance of 7 and 9 in Pricing Psychology

Pricing psychology is fascinating. A couple cents can change someone’s mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to spend $99.97 on a product than $100, even though it’s only three cents more.  In Western society, seven is a lucky number, but it also

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Multiplatform Publishing Strategy

The Best Advertorial Definition & Examples That Will Inspire You

Isn’t most content online an advertorial these days? With so much conversion architecture built into websites, aren’t we always trying to convert visitors into subscribers, or get them to click on an ad? A proper advertorial definition might include synonyms like native ads, sponsored content, or even infomercial if you’re in broadcasting circles. An advertorial

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Multiplatform Publishing Strategy

Join Us on Zoom and Get 7 Email Frameworks

Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with the highest conversion rates we’ve seen. They’re so simple, but they’ll make a huge difference for your business. These templates can be applied in any

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Multiplatform Publishing Strategy

The 8 Best Free Event Listing Websites for Virtual and In-Person Events

In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the source; the company, the author, the guru, the expert who really knows the content. They want an interactive presentation. They want to be able to

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Multiplatform Publishing Strategy

How to Sell All-for-One Subscription Products with a Membership Offer and Increase Online Profits

Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate continuous revenue through subscription products from those target consumers?

We’ve written in the past about how The American Ceramic Society is converting single video buyers into all-access

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Multiplatform Publishing Strategy

The Pros and Cons of Audio Conferences and Webinars

There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers

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Multiplatform Publishing Strategy

3 Ancillary Media Platforms and Revenue Opportunities We Love

If you’re looking for new ways to increase online revenues and profits, consider learning from three publishers who we consider to be doing a great job building their multiplatform media empires, The American Ceramic Society, Countryside, and The Program on Negotiation at Harvard Law School. Using these three ancillary media platforms, they are able to

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Multiplatform Publishing Strategy

Why Every Magazine Publisher Should Publish Email Newsletters

A few weeks ago, I read an article from Peter Houston at What’s New in Publishing that said email is the ‘Comeback King’ of digital publishing. That’s a far cry from a famous statement back in 2009 from the Wall Street Journal, that email newsletters were officially dead. Boy, that didn’t age well, did it?

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Multiplatform Publishing Strategy

5 Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal

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Multiplatform Publishing Strategy

Write Better Subscription Marketing Copy By Learning From the Greats

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.

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Multiplatform Publishing Strategy

What is a White Paper?

Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory and higher price points, these digital downloads are a key product strategy.

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Multiplatform Publishing Strategy

Using the MBTI to Build Better Multiplatform Publishing Teams: Working Within Personality Types

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with a valuable self-diagnostic tool for seeing ourselves as others see us. It also gives us a shared context for understanding how others are different

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Multiplatform Publishing Strategy

Understanding the Five Website Archetypes

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue,

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Multiplatform Publishing Strategy

Meet Us on Zoom and Let’s Talk Social Strategy

Do you feel like working at home over the last year has made you want to gather more than ever? We miss attending events and meeting new people who love working in this industry as much as we do. Normally, this time of year we’d be meeting in Boston with our publishing partners for a

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Multiplatform Publishing Strategy

How to Create Multi-Platform Content Quickly and Cheaply

When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.

We’re talking about content repurposing, on many platforms.

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather,

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Multiplatform Publishing Strategy

Techniques to Reduce Time on Social and Maximize Benefits Revealed

There isn’t a publishing executive we’ve spoken to that doesn’t ask the benefit of all the time their team puts into social media. Meanwhile, their team, savvy in social-speak is pushing them to do more. So what’s the balance? And what’s the return on this investment?

When it comes to using social media for branding, you

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Multiplatform Publishing Strategy

10 Things a Magazine Publishing Consultant Should Do for You

Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number of the attendees are magazine publishing consultants or digital marketing consultants.
But the thing about many of the consultants we meet is that they’re specialists. There’s

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Multiplatform Publishing Strategy

What Is Multiplatform Publishing?

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.

In other words, the

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Multiplatform Publishing Strategy

The Pros and Cons of Being a Content Aggregator

Are you a content aggregator? If you source content from other sites, and then turn it into new material to riff off of, then you are. There are dirty rotten scoundrel ways to do it, of course, but most highly respected publishers do content aggregation the right way.
What is content aggregation?
Many successful publishers, especially news

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Multiplatform Publishing Strategy

Using the MBTI to Build Better Multiplatform Publishing Teams: Hiring To Lead Revenue

In previous weeks, we’ve talked about how using the MBTI can impact the development of your multiplatform publishing team. We’ve also discussed how different personality types can work better together in the workplace.

We’ve established that every effective multiplatform publishing company should have eight executive positions. If you’re a small niche publishing company with revenues

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Multiplatform Publishing Strategy

Free Webinar Reveals How to Automate Social Media for Your Magazine

You’re invited to join us on August 11 at 1pm ET for a FREE webinar, Mastering Social Media in 10 Hours or Less Per Week. If you run a subscription website, you’ll definitely want to attend, so register now and get on the list, because it’s filling up quickly.

If you’re not quite sure if this webinar is for

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Multiplatform Publishing Strategy

17 Ways to Sell An All-Access Magazine Subscription

According to our own surveys, 42.4 percent of adults with access to the Internet subscribe to at least one digital magazine. Maintaining consumer interest over an extended period is a challenge, though, considering the waterfall of free content online and waning interest in paper media. More and more, consumers are adopting digital magazine media, which

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Multiplatform Publishing Strategy

10 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach

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Multiplatform Publishing Strategy

How Do Online Magazines Generate Revenue?

If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform and multi-revenue approach. A single online magazine with no print counterpart, no website model, and no multiplatform ad

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Multiplatform Publishing Strategy

Expert White Paper Design Explained

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren’t experts in creating every digital product. The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of

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Multiplatform Publishing Strategy

Best-Performing Subscription Offers and Order Forms Revealed

Publishers who peaked over the last 12 months of a pandemic by selling subscriptions had a few things in common. The first is that they had an all-access product, which is always a mouth-watering offering that is all-inclusive and gives access to a library of back issues.

The second tier of having a profitable all-access product

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Multiplatform Publishing Strategy

How to Run a Roundtable Discussion Virtually on Zoom

The steps to facilitating an effective roundtable discussion with roundtable discussion questions

Have you ever run a roundtable discussion?

Throughout my years in publishing, I’ve taken part in countless roundtables. During some, I was the facilitator and other times I was a participant.

Although there are many ways to direct them, my ideal approach to running roundtables focuses

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Multiplatform Publishing Strategy

Advertorial Design Best Practices for Publishing Websites

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it, we’ve been doing it since publishers started selling ads on paper, and better advertorial design has come into vogue over the past few years now

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Multiplatform Publishing Strategy

Understanding the Mequoda Method for Multiplatform Publishing

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people

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Multiplatform Publishing Strategy

Business Plan Development in 7 Steps

Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.

Some of these plans covered the complete overhaul of an existing publishing business. Others focused on launching one or more new digital initiatives that have included audience development portals, one or more digital

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Multiplatform Publishing Strategy

The Tale of the Disappearing Hyphen in Digital Publishing

Some people accuse me of being an academic wonk. At Mequoda we’re often forced to make up our own lingo because you can’t pioneer an industry to the digital shores without making up a few words. While our terminology hasn’t changed very much since we invented it, the rest of the world has been progressing

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Multiplatform Publishing Strategy

How to Increase Subscription Sales from a Single Product

As a publisher, you’re no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price a product and try to bundle it with other products, the highest priced bundle is not their best seller. But for the publishers we work

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Multiplatform Publishing Strategy

One Thing Top Magazine Companies Have in Common

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.

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Digital Publishing Trends Multiplatform Publishing Strategy

Do Covers Matter on Digital Magazine Websites?

Magazine covers matter. As Samir Husni (aka Mr. Magazine) states in a recent article on Poynter, “The power of the magazine cover in print has always been significant…High-profile people, it’s clear, know the power of the magazine cover.” Magazine covers on digital magazine websites matter too, perhaps even more. And they come with benefits, like

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Multiplatform Publishing Strategy

9 Fast Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

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Multiplatform Publishing Strategy

You’re Invited to an Intimate Online About A/B Testing for Email List Growth

On February 10 at 1:00 PM ET, we’d love you to join us live online for a FREE 90-minute webinar, 12 Ways to Grow Your Email List. With plenty of room built in for discussion, we’ll provide a condensed summary of the key strategies that are working today to help publishers build a sustainable future

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Multiplatform Publishing Strategy

Using the MBTI to Build Better Multiplatform Publishing Teams

People who are in jobs where they’re a good fit tend to be happy. They are also more productive.

Making business more productive is a centuries old goal. For much of the twentieth century, the emphasis has been placed on improving business processes with management providing virtually all of the critical thinking skills.

In 1911, Frederick Winslow