Charles Darwin said, “In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed.”
And that’s pretty much the culmination of social media, social marketing, community marketing, or whatever you want to call it. It’s also a great representation of how businesses are currently adapting to the idea that communities have built around them without their permission, but with loyalty and gratitude.
So now in 2012 (and beyond), it seems that what lies ahead is even more collaboration, sharing and working with your readers and customers to build better businesses and better products. Asking customers what they want before building a product or writing a magazine is slowly but surely becoming the norm.
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In an age where people can create their own content and earn their own ad dollars, it’s smart to be on the right side as an authority. Because even though everyone can be a blogger if they want, they still need news, and they still need quotes, and they still need sources.
And so, from the rapid growth of Pinterest, we’re learning that content curation, not creation, is becoming more popular. “Show me what everyone else likes and I’ll tell you if I like it too.” That’s the future.
So now that you’re back in your rightful spot as Chief Content Creators, how will you be found best by your newest citizen curators? By joining the social networks that make the most sense for your business. And not just joining them, but being a part of them. When 500 people say “we want a new apple pie recipe”, you ought to be listening and developing a new recipe.
If you need a little open conversation about determining which social networks are appropriate for your business and how you can use them the most effectively, give us a call at 401-293-0401 or email Kim Mateus to discuss one-on-one customizable training opportunities.
