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Audience Development Strategy

How to Make Social Media Work for You – Even When You’re Not Working

What social media tools do you use for efficient publishing?

Many users of popular social networks utilize different tools to make social media more effective, and more efficient.

For instance, when I first started using Twitter professionally, I downloaded TweetDeck.

I was a fan of TweetDeck for a long time. It provided me with a dashboard

What social media tools do you use for efficient publishing?

Many users of popular social networks utilize different tools to make social media more effective, and more efficient.

For instance, when I first started using Twitter professionally, I downloaded TweetDeck.

I was a fan of TweetDeck for a long time. It provided me with a dashboard for easy tweeting and I was able to customize it as well. In addition to the messages I sent and the messages from my friends, I was able to keep an eye on direct messages, keywords that were trending and any other hashtag I wanted to track. In this process, I ended up filling in all the hashtags based on keyword phrases that are important to our business.

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The only reason I decided to switch from TweetDeck was its inability to schedule Tweets in advance. This led me to HootSuite, where I’ve been happy ever since.

If you are looking for a free social media tool for schedule tweets, give HootSuite a shot. And keep an eye out for a more in-depth look at HootSuite, and other social media tools, in the future.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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