Categories
Subscription Website Publishing

A Few Quick Tips for Clearly Differentiating Paid Content from Free Content

The strategy of the ConsumerReports.org homepage is very clear in differentiating Paid Content from Free Content. Here are some tips to adopt from their successful membership website:

The strategy of the ConsumerReports.org homepage is very clear in differentiating Paid Content from Free Content. Here are some tips to adopt from their successful membership website:

  • Make your “Join Now” button as prominent as they’ve made theirs.
  • Add a “for Subscribers” heading above paid content.
  • Place your “Log in or Subscribe now” links as prominently as they’ve placed theirs.
  • Don’t forget to place subscription pitches on your blocker pages. Their blocker page is very clean and effective.

All these steps CR has taken to improve their homepage message make the site strategy very clear to a visitor.

[text_ad]

By Don Nicholas

Founder & Executive Publisher

Don Nicholas serves as Executive Publisher for Food Gardening Network and GreenPrints. He is responsible for all creative, technical, and financial aspects of these multiplatform brands. As senior member of the editorial team, he provides structural guidance, sets standards, and coordinates activities with the technology and business teams. Don is an active gardener whose favorite crops include tomatoes, basil, blueberries, and corn. He and his wife Gail live and work in southern Massachusetts surrounded by forests, family farms, cranberry bogs, and nearby beaches. Don is also the Founder of Mequoda Systems, LLC, which operates and supports numerous online communities including I Like Crochet, I Like Knitting, and We Like Sewing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version