Site designers who are more interested in the “look” of a site than its functionality often make two huge mistakes.
- They turn off or hide the underlining of hypertext links, removing the visual cue to the user that the links even exist;
- They create images for section headings that look like buttons but, in fact, don’t execute an action.
If the user is expected to execute an action, use a button with a clear, unambiguous label, placed in a logical location for the desired outcome. Text links should be underlined and change in appearance once the user has visited that page.
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