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Audience Development Strategy

A Big Reason to Optimize Your Website for Mobile

New Twitter stats from CES show how mobile is important to the social media company

The Consumer Electronics Show, also known as CES, wrapped up yesterday, January 9th in Las Vegas, NV. New tablet devices and 4G smart phones were introduced at this year’s show, in addition to images of supposed hardware for the iPad 2.

Since

New Twitter stats from CES show how mobile is important to the social media company

The Consumer Electronics Show, also known as CES, wrapped up yesterday, January 9th in Las Vegas, NV. New tablet devices and 4G smart phones were introduced at this year’s show, in addition to images of supposed hardware for the iPad 2.

Since 4G smart phones were a hot topic at the show, it’s worth taking a look at their value to the online publishing industry.

Twitter CEO Dick Costolo was one individual that spoke about the value of mobile. During a session Costolo revealed that 40% of all tweets come from mobile devices. This number is up from between 20% and 25% last year.

Optimizing a website for mobile is may be valuable for online publishers and content marketers utilizing Twitter to create a community around their content. An optimized site may please their audience more; especially since a large portion of Twitter users are engaging on the go.

For more information on Dick Costolo’s appearance at CES, check out this article from Mashable.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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