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Audience Development Strategy

A Lesson on Listing Events, and Gaining Major Traffic

If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for getting listed in Google. The article has since been updated to list 11.

This article is a perennial performer for us, as it brings in consistent

If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for getting listed in Google. The article has since been updated to list 11.

This article is a perennial performer for us, as it brings in consistent traffic to the website. There are a few main reasons for its success.

First, it is optimized for the keyword phrases “event listing websites”. This way Google knows what the content is about and can properly rank it.

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Second, this website has received a lot of traffic over the years, allowing it to stay atop the search query.

Third, it was major social implications as it contains 92 comments, 16 Facebook likes, 14 Tweets, six LinkedIn shares, and two Google+ shares. These social signals tell Google there is relevance in the content and help keep the post fresh.

Finally, the post includes other components a Blockbuster SEO Post best it lists a number of content points in the title (11) and incorporates the words “best” and the word “free”; two descriptive words that are known to pique interest in readers.

Consider these above components when you are writing web content. And if you have a live event to promote, try these top 11 free event listing websites.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

2 replies on “A Lesson on Listing Events, and Gaining Major Traffic”

Goingonin.com is a new upcoming local events listing website and will also get your events listed on google. Check it out as well. “event listing website” is one of our keywords.

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