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Audience Development Strategy

A New Connection Between MySpace and Facebook

A social media team-up

Don’t you love it when the world of social networking gets that much more interesting?

Mashable received a special notification about the press conference held by MySpace and Facebook and announced to the community prior to the big news being released.

A social media team-up

Don’t you love it when the world of social networking gets that much more interesting?

Mashable received a special notification about the press conference held by MySpace and Facebook and announced to the community prior to the big news being released.

This of course made me curious. I had heard rumors before about a new partnership between MySpace and Facebook, but wasn’t sure if, or when, it would actually happen.

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Now the day has arrived. According to Mashable, MySpace and Facebook announced yesterday that they will expand their relationship and put a connect with Facebook button on the MySpace homepage. This new feature will allow for a personalization and sharing opportunities on MySpace.

The companies are calling the new product “Mashup with Facebook”. This product will allow Facebook and MySpace accounts to connect with one another, and bring likes and interests from Facebook over to MySpace. This way, MySpace users can connect with their favorite entertainers easier. A “like” button will also be placed throughout MySpace.

This partnership will likely help out MySpace greatly, as it has turned into more of a promotional place for artists and musicians over the years. It will likely bring more users into MySpace, while still increasing the reach of Facebook.

What are your thoughts on this new merger of social media giants? I’d love to get your opinion on it.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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