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Audience Development Strategy

Audience Development Tips from a Publisher with a Massive Audience

Carl Kravetz, Publisher of VidaySalud.com, will share his audience development insight during Building Online Partnerships

Publishing health-related content to the Hispanic community was the goal Carl Kravetz, Publisher of Vida y Salud, and his wife and business partner Dra. Aliza Lifshitz strove for while launching VidaySalud.com.

Fortunately for them, Google really loves great content and rewards publishers

Carl Kravetz, Publisher of VidaySalud.com, will share his audience development insight during Building Online Partnerships

Publishing health-related content to the Hispanic community was the goal Carl Kravetz, Publisher of Vida y Salud, and his wife and business partner Dra. Aliza Lifshitz strove for while launching VidaySalud.com.

Fortunately for them, Google really loves great content and rewards publishers for it.

Vida y Salud entered the market at the perfect time. Carl and Aliza realized that the Hispanic market was underserved for health care information and decided to do something about it.

By frequently publishing high-quality content that is optimized for Google, Vida y Salud’s content has found a home, ranking high in the world’s most popular search engine.

In a year’s time, VidaySalud.com had over 300,000 users. One component of reaching this impressive milestone was the audience development efforts they achieved with the help of Google.

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The amount of users Vida y Salud has experienced through Google is nothing short of amazing. Not every publisher will be able to experience these same results, but there is no doubt that Carl’s strategy will help you build a bigger audience.

Carl Kravetz will be the featured speaking for our Building Online Partnerships webinar on April 12th. This webinar is worth attending for anyone interested in a strategy for audience partnerships that is proven to help build a larger user base.

The audience partnership you will mainly learn about is how Vida y Salud uses Google to index and rank their frequently published content.

During the Building Online Partnerships webinar, you will also learn about five other partnerships Carl has been utilizing to grow his brand. The most amazing part about these partnerships is that they have allowed him to avoid acquiring internal risk while monetizing greatly on the resources of other partnering companies.

The Vida y Salud approach is ground breaking for media companies. I am sure you were not taught this management approach ever before.

To discover how Vida y Salud approaches audience development  and became a market leader in under 24 months without having to acquire a large staff or internal risk, join us for our Building Online Partnerships webinar on April 12th.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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