Categories
Audience Development Strategy

Discover the Latest Information Most Relevant to You Via Email

How do you stay knowledgeable about the latest trends that affect your business and your audience?

Some might answer this by citing the websites they visit often for up-to-date information. And although that is relevant, what about those sources that you are unaware of? What happens if an amazing publisher takes to the Internet and you

How do you stay knowledgeable about the latest trends that affect your business and your audience?

Some might answer this by citing the websites they visit often for up-to-date information. And although that is relevant, what about those sources that you are unaware of? What happens if an amazing publisher takes to the Internet and you weren’t informed? The information you seek the most might be going past you.

To assure you are notified of topics of interest, you can sign up for Google Alerts. This free service provided by Google alerts you when specific content is published online. You define the keywords you want alerts on and the email frequency you prefer.

[text_ad]

I have Google Alerts set up on all of the topics that we cover at the Mequoda Daily and receive emails daily. Not all of the information that comes through is necessarily relevant to me, but at times I find very valuable information.

Google Alerts is a great too for any online editor, publishers or marketer trying to stay as knowledgeable about their audience and industry as possible.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version