Are you looking to make groundbreaking changes in 2012?
An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your market?
One major switch we made to the Mequoda Daily newsletter was going from one featured story to a six-snippet email newsletter. Doing so helps us not only keep our audience up-to-date with featured news stories, but it also shares free reports, webinars and live event information that they may be unaware of.
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Consider the option: if you have one featured story in your email newsletter and an audience member doesn’t like that story, they may remove themselves from your email list. Presenting more content adds more value to the issue.
If addition to a new email newsletter format, many publishers are turning to video after realizing it’s a medium their audience values.
If you need a critical look at your email newsletter design and tips on developing a web video strategy for your content, contact Kim Mateus via email or by phone at 401-293-0401 for our consulting options.
