How many of your emails end up in the trash?
It doesn’t matter how great your email is or how hard you worked on it, if it doesn’t get opened and read, it has no value. Having said that, the most important aspect of effective email copywriting is a good subject line.
Creating an irresistible subject line is more difficult than it sounds. Don’t write it like a sales pitch, describe what’s inside or a benefit to the reader. When you describe the subject of your email, your email subject line will be more effective.
The email subject line should describe the subject of your email, make sense? While it’s impossible to get every email read, that is still our goal.
Try to state a benefit and create curiosity for best results. Urgency, benefit, and brand recognition are all compelling reasons to read your email. Effective email copywriting will improve your open rates and build relationships.
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Here are some brainstorming ideas for creating more effective email subject lines:
- Describe a direct or indirect benefit they’ll get in your email
- “WIIFM” or “what’s in it for me”? Appeal to personal self-interest
- Offer to solve a problem
- Arouse curiosity with an interesting fact or question
- Appeal to their desire for information by hinting at your email’s content
- Speak directly to them – use the word “you” to make it personal
- Use an editorial magazine style headline
- Finish a partly completed subject line with an ellipsis (…) this creates a sense of incompleteness that must be resolved
- Offer to teach them something in your email
- Be specific – tell them exactly what to expect in this email
- Ask a provocative question
- Avoid spam words such as: free, winner and amazing. Also avoid using exclamation marks
- Identify yourself – (Your Company Name Here) Newsletter or Bulletin
- Just-the-Facts, a straightforward approach appeals directly to the interests of your audience
- Create a sense of urgency if there’s an actual deadline
- Keep it short – 60 characters or less is a best practice
Did we miss one? Add your suggestions below…
