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Audience Development Strategy

Email Newsletter Design and System Management

The email newsletter has continually evolved, just as email service providers and rules for emailing have

In the beginning, there was not a CAN SPAM Act created by the Federal Government to establish standards for commercial email.

Nowadays, as Internet users have evolved along with the web, there is a need to utilize email newsletter designs

The email newsletter has continually evolved, just as email service providers and rules for emailing have

In the beginning, there was not a CAN SPAM Act created by the Federal Government to establish standards for commercial email.

Nowadays, as Internet users have evolved along with the web, there is a need to utilize email newsletter designs that not only comply with federal legislation, but also are attractive to the consumers.

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Additionally, since email has evolved, so has the process of sending it. Some email service providers have become full service agencies that take care of whitelisting and customer support. Many such companies monitor the deliverability associated with your campaigns and notify their clients if there’s an issue that needs to be addressed.

Since we understand the important of email, we are dedicated to helping our consulting clients get the most out of their email campaigns. If you need help with your email newsletter design, or require assistance with email broadcasting, contact Kim Mateus via email or by phone at 401-293-0401 for information on consulting options.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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