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Audience Development Strategy

Email Traffic Building Discussed at Mequoda Summit

One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.

The session was 41 Ways to Build Email Circulation, and I, like many of the other attendees, created a detailed checklist while watching Don and Kim present the information.

One interesting note to make is that many of the 41

One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.

The session was 41 Ways to Build Email Circulation, and I, like many of the other attendees, created a detailed checklist while watching Don and Kim present the information.

One interesting note to make is that many of the 41 ways are still relevant, although new strategies may be more effective for them. And some of these methods may be more valuable than others are to certain organizations. The key is to take any checklist of circulation builders and hold them against the content and products you provide.

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This year’s Mequoda Summit West is only for advanced online publishers who have familiarity with Mequoda’s Digital Content Marketing System. The two-day intensive will feature Master Classes led by the Mequoda Team. Email traffic and circulation building will be one of the main topics discussed, as we provide insights on the most successful strategies for optimizing your email marketing endeavors.

Be sure to check out the Mequoda Summit West 2012’s agenda and register early so you can receive special early bird pricing that will save you hundreds of dollars. Register multiple employees and save even more.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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