Improving Content and SEO

Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of SEO. If you’re looking for improvements but not sure what you need to improve, scroll around our posts and I’m sure you’ll something that catches your eye.

88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos

Coming up with new ideas for engaging, high quality content on a regular basis isn’t easy.

Fresh content not only helps with your search engine optimization strategy; it shows your social following you’re active and engaged in the industry and community. It’s also a great opportunity to provide new and helpful information to current and potential customers.

Companies struggle to come up with new angles and ideas, though. Use this list to brainstorm new topics for your blog posts, social media posts, or videos.

Ideally, you’re planning your upcoming content using an editorial calendar and leaving space for coverage or current events. This helps ensure you have a steady flow of new content, with backup content to use when you’re just not feeling inspired.

Some of these ideas are interchangeable between categories (you might find a source in the video list that would work great to inspire a blog post) so I’ve tried not to duplicate between categories.

See all 88 content creation ideas from Search Engine Watch here

 

Can the SEO-PR Love Affair Survive After Panda & Penguin?

The SEO industry has been in bed with press releases since online links and keywords were born. It’s more than dating. It was a relationship that was sometimes viewed as abusive by the search engines.

Some called it a match made in heaven; SEO and press releases went together like peanut butter and jelly.

And then a scandal erupted.

Google’s latest Penguin and Panda algorithm updates hit, turning the online marketing world upside down…or maybe right side up. Gone are the days of SEO “press release” strategies of write it, optimize it, distribute it and take an SEO power nap.

SEO + PR = Yesterday, Today and Tomorrow

“We distributed press releases and picked up thousands of backlinks,” said one Internet marketing consultant.

Cool, but what’s the big picture? Are we looking at quantity or quality? Google is asking the same thing and the answer is quality, relevant, newsworthy content.

“The big danger to issuing SEO press releases post-Panda/Penguin is that today it matters where your links and press releases end up. If you generate links from ‘bad neighborhoods on the Internet’ you can end up with the SEO equivalent of a black eye,” said Mickie Kennedy, founder and president of eReleases.com. “That’s why I say focus on the press release for what it was intended: the media.

See the full article from Search Engine Watch here

 

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The Evolution of Guest Posting

For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. This thinking was based on two major assumptions:

The number of domains linking to you is more important than the number of links.

Getting incremental links from a domain that already links to you results in diminishing returns.

These same SEOs probably also focused on including rich anchor text links within the body of the post. In theory, this would be hard to detect with a purely algorithmic approach.

Changes In the Wind

However, the world is-a-changing. Google’s Penguin update, and Panda a year earlier, marked the advent of a whole new approach to spam fighting. Google’s Distinguished Engineer Matt Cutts confirmed this with me in a recent interview:

I really can’t comment on it in any specific way, but you are right that these algorithms do represent new types of capabilities for us.

My view is that Google now can identify types of spammy practices offline from the main algo, either manually or algorithmically, do some analysis on them without having to wrap it into the main algo, and then use it as a factor in the results.

Learn more about the evolution of guest posting here

 

Below is an article from Chris Sturk at Mequoda on improving audience development:

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

Marketing and distributing digital products will fail if a robust audience isn’t being targeted. For many digital publishers, audience development efforts need to focus on the tablet experience because as Forrester points out in the name of one of its reports, “Tablets will rule the future personal computing landscape.”

Forrester’s prediction is that 760 million tablets will be in use by 2016. If current trends continue, tablets will have high usage and engagement rates, and will take time away from other forms of media devices.

See the whole article from Chris here

 

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