Learning From Your Magazine Subscribers

Many publisher would think that getting the largest number of magazine subscribers would be the end game.

Post author By Amanda MacArthur
Post date March 5, 2014
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Some publishers think that getting the most magazine subscribers is the end game.

After reading Michelle Manafy’s article on minOnline, you may rethink that. Manafy discusses how a subscription model is a starting point for publishers. Innovative publishers experiment and learn from their subscribers.

Manafy writes, “For FT.com, engagement insight was critical to success and a driving force behind the company’s Fast FTnews product. While the creation of a near-real time news culture marked a shift for the Financial Times, Grimshaw says it has paid off with those visiting Fast FT spending 10 or more minutes on the site. Harvard Business Review now offers “All Access” as its primary subscription offer. Readers can access the current issue in print, online and via iPads, as well as more than 50 years of archived articles.” You can read the rest of her article on minOnline.

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Tags ad, financial times, Harvard Business Review, magazine, magazine subscribers, minonline, online publishing, open source software, publishers, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.