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Audience Development Strategy

Master the Art of Writing for an Audience

In only 12 lessons, you can grasp the process of writing for search engines.

By now, the question, “why should I write for search engines?” isn’t asked as much as it was a few years ago. Today, online editors are asking how they can learn the best tips for writing for search engines because they get

In only 12 lessons, you can grasp the process of writing for search engines.

By now, the question, “why should I write for search engines?” isn’t asked as much as it was a few years ago. Today, online editors are asking how they can learn the best tips for writing for search engines because they get how the Internet is used. They understand that websites like Google and Yahoo are used by hundreds of thousands of people each day; people who use search engines to answer their most pressing questions.

Writing for your audience has never been more important because in addition to website copy, search engines are paying attention to social media messages like Tweets. And with the ability to spread news through press release distribution sites, a well-optimized press release can do wonders for any product campaign.

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Do you need to master the art of SEO copywriting but think you don’t have the time or ability to travel? Our SEO Copywriting Mequoda Master Class is comprised of 12 one-on-one WebEx lessons, which can be taught to fit your schedule.

If you have interest in learning more about the SEO Copywriting Mequoda Master Class, please contact Kim Mateus via email or by phone at 401-293-0401.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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