Audience Development Strategy

Monitor Social Conversations with HootSuite

By now, many professionals on Twitter are using social media dashboards so all the pertinent information is collected in a central location.

My first social media dashboard was TweetDeck, although I’ve been convinced that HootSuite is a better option. Today, let’s take a look at the options offered by HootSuite.

Post author By Amanda MacArthur
Post date January 4, 2012
2 Comments on Monitor Social Conversations with HootSuite

By now, many professionals on Twitter are using social media dashboards so all the pertinent information is collected in a central location.

My first social media dashboard was TweetDeck, although I’ve been convinced that HootSuite is a better option. Today, let’s take a look at the options offered by HootSuite.

First, HootSuite allows you to post to Twitter, Facebook and other social networks. While doing so, it builds a custom report for you that lets you see the tweets that had the most clicks and retweets.

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Another handy feature of HootSuite is that it allows you to schedule tweets in advance. This way, an online publisher can send tweets to send even after the workday is finished.

Furthermore, HootSuite lets users manage multiple social profiles while tracking brand mentions.

If you are looking for a new social media dashboard for 2012, HootSuite is a great option.

Tags ad, Facebook, media, online publisher, online publishing, open source software, social media, text ad, twitter

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.