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Audience Development Strategy

Online Editors Look Into the Psyche of Their Audience

Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you will have the opportunity to find Blockbuster SEO post topics.

The best part about creating Blockbuster SEO posts is that, when done correctly, they will continuously

Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you will have the opportunity to find Blockbuster SEO post topics.

The best part about creating Blockbuster SEO posts is that, when done correctly, they will continuously drive a significant amount of traffic to your website.

One of the key steps to developing Blockbuster SEO posts is inferring a question (Don Nicholas, CEO of Mequoda, outlines the other steps in this article). Your knowledge of the subject matter and your audience comes into play when you infer questions. You need to determine the questions your audience has so you can give solid answers to them.

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After writing a great article on the topic, publishing to the web and promoting it to your audience, you can monitor the results to track the success of your Blockbuster SEO post.

The Digital Publishing Bootcamp will share the exact strategy we’ve used to create perennial performers – Blockbuster SEO posts that bring in tens of thousands of visitors each year. Bring your online editors to this program to get them up to speed with the process of creating Blockbuster SEO posts.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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