Attract more customers with keyword-rich copy, GUARANTEED!
An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter landing pages or rapid conversion landing pages. This includes optimizing your headline, subhead, summaries and, of course, the copy itself.
If you sell “pet supplies” and optimize only for that keyword phrase, you’ll miss everyone searching for “dog food” or “cat litter.” Don’t just think “automobile accessories.” Think “fuzzy dice” and “seat covers.” Think like the customer thinks.
Before you start your keyword research answer these questions:
What are people searching for online that your product or service will help them answer?
Who is your online audience?
What interests your audience?
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Developing Your Keyword Strategy
SEO copywriting begins with researching keyword phrases. Choose your keywords carefully and realistically. Wordtracker.com can help you identify keywords and phrases that are relevant to your business and are most likely to be used as queries by search engine visitors.
Next, you need to dig a little deeper and determine how many other sites are competing for customers using these same keyword phrases. Focus on keywords and phrases that have high search volume and low competition.
- Keyword Popularity Search – Discover how many times, per day, a keyword or phrase is being searched for (we like WordTracker’s Keyword Universe feature)
- Keyword Competition Search – Learn how many pages are currently competing on each keyword or phrase (Google the keyword you’d like to own with “quotes” around it).
- Keyword Competitive Index (KCI) – Compile a list all of the keywords you’d like to own and determine their KCI. The KCI is the estimated annual search impressions divided by the number of exact match search engine results (the competition) at a point in time.
Rinse, Lather and Repeat. This is not something you do once and it’s done. It’s a never-ending cycle. At Mequoda, we update our keyword universe and KCI every month. When is the last time you did? Need assistance? We’d be happy to help you.
