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Audience Development Strategy

Simple Tools for Social Success

Five social media tools to increase interactivity to receive more links

More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing or liking content, that content is propelled in front of other people. And if the people sharing the content with their friends have common traits,

Five social media tools that increase interactivity to receive more links

More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing or liking content, that content is propelled in front of other people. And if the people sharing the content with their friends have common traits, they will likely have interest in the topic too, leading to more potential interaction.

Social tool #1: Seesmic Ping – This tool, formerly ping.fm, allows for efficient social sharing. It allows you to post the same content to all of your social networks simultaneously.

Social tool #2: AddThis – Do you want readers to share and bookmark your content? Do you want them to be able to do it in the easiest way? The AddThis widgets can be installed on blogs so readers can easily bookmark and share content. The publisher benefits from the widget by receiving analytics data on how the content is shared.

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Social tool #3: Followerwonk – SEOmoz recently acquired FollowerWonk because the relationship between search and social is important. This tool helps users learn more about their followers and connect with new influencers.

Social tool #4: WeFollow This tool helps Twitter users find people by interest. If you want to develop a network of people more likely to share your content, this is the tool to use.

Social tool #5: TweetCharts – Use this tool to find the top users and content behind specific keyword phrases or hashtags on Twitter.

If you want to increase the amount of links your content receives with the help of social sharing, try using the above tools today.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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