Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.
What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.
In 2010, 34% of companies surveyed by Search Engine Marketing Professional Organization (SEMPO) said that lead generation was the primary reason for doing SEO. In 2011, 42% are now citing “driving website traffic” as he primary reason for doing SEO. Lead generation is now considered as the second most important objective in using SEO, at 29%.
Additionally, data from MarketingSherpa shows that 57% of US search marketers consider SEO to be “very effective” in driving website traffic.
At Mequoda Group, we focus heavily on SEO to drive website traffic because we find organic content to be more credible than paid listings. Organic content also helps in long-tail marketing due to its sustainability.
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For more information on the above SEO statistics, take a look at eMarketer’s article.