These Two Search Engines are Gaining More Search Share

Other major players in the search engine realm are losing share

The use of search engines is critical to the success of online publishers for both organic and paid search listings.

Therefore, it’s worth knowing which search engines are being used the most by individuals looking for answers.

Post author By Amanda MacArthur
Post date November 18, 2010
No Comments on These Two Search Engines are Gaining More Search Share

Other major players in the search engine realm are losing share

The use of search engines is critical to the success of online publishers for both organic and paid search listings.

Therefore, it’s worth knowing which search engines are being used the most by individuals looking for answers.

According to new comScore data, Google held 66.3% of the U.S. search market during the month of November. This statistic was up from 66.1% in September.

Bing was another search engine that gained search share during October, as it held 11.5% of the market – up from 11.2% in September.

Yahoo had 16.5% of the market, which was down from 16.7% in September. Ask.com experienced 3.6% of the market share, which was down from 3.7% the previous month. AOL rounds out the results with a market share of 2.1%, down from 2.3% in September.

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Tags ad, aol, comScore, online publishers, online publishing, open source software, publishers, text ad, yahoo

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.