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Audience Development Strategy

Using Blog Content to Build Your Professional Network

What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have to share?

Professionals who develop blogs have a better, more concrete chance to show people who they are through their written words. And although the Internet

What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have to share?

Professionals who develop blogs have a better, more concrete chance to show people who they are through their written words. And although the Internet is filled with a variety of blogs on a variety of topics, writers who understand the process of creating search engine optimized blog content can help audience members find their content.

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For writers, editors and content marketers the Mequoda SEO Blogging for Online Editors Master Class can help you discover the SEO blogging system being used to leverage social media and generate more website traffic.

The first lesson of the 12-lesson Master Class teaches a dozen sources for blog content. Any daily editor can vouch for the difficulty of coming up with new content each day.

To sign up for the SEO Blogging for Online Editors Master Class, or to learn more about the 12 lessons in the program, contact Kim Mateus via email or by phone at 401-293-0401.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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