Digital publishing news for February 10, 2014
Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000. In this latest reporting period, digital replica circulation was 125,000. Chris Powell writes, “Reader’s Digest English is the industry leader with 34,117 digital replica editions, followed by Canadian House & Home (11,045), Maclean’s (7,807) and its French-language counterpart Selection Reader’s Digest (6,035).”
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The Atlantic’s Quartz Hits New High in January
Talking Biz News is reporting that business news site Quartz received five million unique visitors in the month of January. Chris Roush writes, “In addition, Quartz is tracking to be up more than 400 percent this quarter compared to the same quarter last year in terms of advertising revenue. During the past year, Quartz has added more than 40 accounts to the client roster, many of whom continue to run with Quartz in the beginning of this year.” Quartz features long form business articles with a responsive web design.
SELF Launches Video Channel
FOLIO is reporting that SELF Magazine has launched a video channel with original video content. Caysey Welton writes, “SELF magazine rolled out its new video channel on Feb. 5, which includes editorial-inspired original content. SELF’s new channel was developed along with Condé Nast Entertainment, and it becomes the eighth (GQ, Glamour, Style.com, Vanity Fair, Teen Vogue, Vogue and Wired) to launch within the company’s video network. The content will be accessible on YouTube, as well as a dedicated video site, plus the brand has established syndication partnerships.” Will original video programing become a digital publishing trend in 2014?
Scientific American Unveils New Subscription Plan
minOnline is reporting that Scientific American has announced an all access subscription plan. Arti Patel writes, “Scientific American’s new “All Access” subscription plan, unveiled Wednesday, will offer its readers access to the magazine’s more than 150,000-article archive. The centerpiece of parent Nature Publishing Group’s consumer media division, Scientific American is the nation’s oldest continuously published magazine. In addition to the archival stories dating back to the magazine’s first issue in August 1845, the “All Access” package offers subscribers 12 issues of Scientific American in print, online and accessible via iPads and PDF readers at an annual cost of $99. Plus, full access to daily science news stories on its Website.” This annual subscription hopes to attract brand loyalists and casual consumers alike. Kudos to Scientific American for digitizing a 168 year archive.
Revamped Traveler Makes Its Debut
Conde Nast Traveler debuted its revamped publication. Fish Bowl NY’s Chris O’Shea writes, “The latest Traveler features a bold, up close shot of Christy Turlington Burns donning sunglasses. The exotic location we’ve all come to expect from the front of Traveler has been reduced to a mere reflection in Turlington Burns’ shades.” Traveler was put under the microscope by editor in chief Pilar Guzman.
New SVP Named at Rodale
Ad Week is reporting that Rodale has hired Beth Buehler as the new svp of digital operations and strategy. Lucia Moses writes, “Buehler will oversee online activities related to Rodale’s health and fitness brands including Men’s Health, Women’s Health, Prevention and Runner’s World, as well as its books and e-commerce site Rodale’s.” Buehler will be expected to help build traffic and monetize Rodale’s online properties.
