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Digital Magazine Publishing

Onswipe for Online Publishers

How to create an iPad-friendly version of your website with this new platform

Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for all types of websites.

Those who have used Onswipe will tell you about its ability to create an app-like experience for its users. And according to

How to create an iPad-friendly version of your website with this new platform

Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for all types of websites.

Those who have used Onswipe will tell you about its ability to create an app-like experience for its users. And according to an article from Poynter, the platform includes “lots of photo and video thumbnails, minimalistic article presentation and touch-based interaction through dragging and swiping.”

What makes this platform so intriguing to online publishers? Here are six reasons from the Poynter article as to why online publishers may give Onswipe a try.

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Benefits of Onswipe

#1: New revenue generation – Onswipe is presenting integrated advertising into its platform. This allows publishers to upload media such as artwork and video content. There is even a geo-location feature, which can display businesses local to the user.

#2: Can be used on multiple mobile platforms – If you are looking for the chance to have a mobile site and one for tablets, Onswipe can meet your needs.

#3: It’s free – This reason in itself may be good enough for publishers to give it a try.

#4: Operates on your web domain – The basis of Onswipe’s use is very straightforward. When users visit your website, they immediately experience your content on Onswipe’s platform. There is no redirecting, even when visitors attempt to enter through a specific article and not through your homepage. Some other websites that have been reformatted for mobile redirect users a website’s homepage, instead of directing them right to the desired article.

#5: Simplistic to use – Onswipe claims to integrate with popular content management systems and social media with ease.

#6: Flexible – Although it cannot be customized as much as a brand new app, there are still options to customize for branding purposes.

Will Onswipe strike a chord with online publishers? Please weigh in below in the comments section. I’d also love to hear from publishers who have given Onswipe a try.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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