Online publishers can rejoice, as tablet statistics look promising
Tablets came to the market with a lot of potential, and a lot of expectations.
Fortunately for digital publishers, statistics are showing that tablets are meeting these expectations by making users happy.
According to The NPD Group, which released data collected from December 2010, tablet owners are very satisfied with their devices.
The satisfaction surrounding tablets is greater than that of smartphone users. For instance, 68% of tablet users were satisfied with Internet browsing while only 42% of smartphone users were satisfied with Internet browsing.
Similarly, 67% of tablet users are satisfied with email on their devices while 59% of smartphone users reported being satisfied with theirs.
When it came to social media, tablet devices users were once again more satisfied than smartphone users, with a 60% satisfaction rate on tablets compared to 49% satisfaction among smartphone owners.
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When it comes to ownership, Millennials (18-34) and Generation X’ers (35-46) are the highest among total US consumers at 5%. Younger Boomers (47-56) is next with 4% and Older Boomers (57-65) are at 3%. Silent Generation members (66-74) and G.I. Generation (75+) round out the list with 1%.
Furthermore, the desire to buy an iPad tablet has grown. From March 2010 to November 2010, the desire behind all groups of individuals increased or stayed the same. These statistics look as follows:
-In males, the interest in purchasing an iPad grew 1%
-In females, the interest in purchasing an iPad grew 2%
-In people between the ages of 18 and 34, the interest in purchasing an iPad grew 5%
-In people between the ages of 35 and 54, the interest in purchasing an iPad stayed the same
-In people 55 or older, the interest in purchasing an iPad grew 2%
This information should also satisfy digital publishers as the tablet revolution is underway. Current tablet owners are satisfied on whole, more so than smartphone users, and it’s been reported prior that tablet device users are more accepting to advertisements.
All of this spells opportunity for online publishers and content marketers.
For more on this topic, check out this recent article from eMarketer.
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