The models that have been working for tablets thus far
Since tablet devices are a new breed of technology, not too much is known about them so far.
This includes ways online publishers can utilize apps on the devices to generate more revenue for their company.
A recent article from eMedia Vitals lists five business models that appear to be emerging on tablet devices.
To give a quick introduction to the content, here is the list of the five archetypes:
- Subscription workarounds for iPad and tablets
- In-app, single-issue purchases
- Advertising
- Location-based offerings
- Social, sharing and aggregation
The original article from eMedia Vitals goes into detail for each model and discusses pros and cons for each.
This article is a must-read for any online publisher or content marketer developing apps for tablet devices as it gives insight on strategies for monetizing the experience.
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