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Audience Development Strategy

Mequoda Customer Service Manager WordPress Plug-in

Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could be sent through social media.

No online publishers ever want their audience to shrink, but we do realize it’s a reality. Sometimes people’s interests change

Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could be sent through social media.

No online publishers ever want their audience to shrink, but we do realize it’s a reality. Sometimes people’s interests change or they don’t have time to read all the high-quality content you have to send to them. There is a helpful WordPress plug-in to help them unsubscribe and your brand to stay reputable email marketers.

The Mequoda Customer Service Manager is a versatile WordPress plug-in designed specifically for Mequoda Gold Members. It is particularly valuable because it allows operators to subscribe or unsubscribe users from email newsletters based on requests.

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As a Mequoda System operator, I’ve seen numerous accounts of people having trouble unsubscribing from our newsletters. They write to customer service and ask for it to be manually done, since they weren’t able to on their own. Even if your email newsletters are designed for easy account management, there will still be some users who have problems with it. The Mequoda Customer Service Manager is designed to help you easily address these problems.

Furthermore, this plug-in allows backend order entry via WordPress admin. It is integrated with the Mequoda Advanced Offer Manager, which allows operators to choose any available offer for the product. It also integrates with Paypal for real-time payment processing.

If this WordPress plug-in sounds like a necessary component for your website arsenal, contact Kim Mateus via email or by phone at 401-293-0401 for consulting options as this premium plug-in is only available to Mequoda Gold Members.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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