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Multiplatform Publishing Strategy

93+ Best Practices at Mequoda Summit East 2011

Discover dozens of successful methods for starting, running and getting the most from your content-based business

Yesterday, I talked about what best practices are and where they come from.

Today, let’s talk about best practices that will be discussed at the Mequoda Summit East 2011 in just two weeks.

Discover dozens of successful methods for starting, running and getting the most from your content-based business

Yesterday, I talked about what best practices are and where they come from.

Today, let’s talk about best practices that will be discussed at the Mequoda Summit East 2011 in just two weeks.

The following sessions are brimming with actionable best practices that have been tested many times by numerous publishers. Many of these best practices have evolved to become standards that online publishers need to focus on now.

Mequoda Summit East 2011 best practices at a glimpse

Decoding the New Google Algorithm

-Discover 27 white-hat SEO techniques.

-Learn what it takes to get to page-one in Google searches.

-Understand what types of online activities will negatively impact your organic search engine rankings while staying up-to-date with Google’s algorithmic changes.

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Revenue Optimization for Online Businesses

-Discover 17 tips for practical email optimization with Bob Kaslik, Senior VP of Marketing, Interweave.

-Experience the types of A/B split tests Kaslik conducts to improve email campaigns.

-Conceive a balance between editorial and promotional content designed for success.

Mequoda System Strategy

-Learn 49 distinct steps for running a special-interest content-based online business.

-Observe the components used in building and developing Mequoda Systems.

-Identify a defined online publishing strategy that content publishers are using to build an audience-focused, multiplatform system that’s subscriber-centric and Google-friendly.

There’s best practice lists found in nearly all of our sessions. As we’ve only listed three of those sessions here, the total list of best practices you will find at the Mequoda Summit East 2011 will be well into the hundreds.

If you’ve already signed up for the Mequoda Summit East 2011, you can prepare yourself by going through our newly updated agenda and decide which sessions are must-attends.

For those of you who haven’t registered for the Mequoda Summit East 2011 yet, now is the time to reserve your seat before the opportunity disappears.

By Don Nicholas

Founder & Executive Publisher

Don Nicholas serves as Executive Publisher for Food Gardening Network and GreenPrints. He is responsible for all creative, technical, and financial aspects of these multiplatform brands. As senior member of the editorial team, he provides structural guidance, sets standards, and coordinates activities with the technology and business teams. Don is an active gardener whose favorite crops include tomatoes, basil, blueberries, and corn. He and his wife Gail live and work in southern Massachusetts surrounded by forests, family farms, cranberry bogs, and nearby beaches. Don is also the Founder of Mequoda Systems, LLC, which operates and supports numerous online communities including I Like Crochet, I Like Knitting, and We Like Sewing.

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