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Multiplatform Publishing Strategy

What Rodney Friedman Taught Me

There are only a handful of people in my life whom I’ve so admired that I said to myself, “I want to be more like you.”

Rodney Friedman was such a man.

He was a visionary whose creativity and business acumen are reflected in a lifetime of achievement in the publishing world. During his distinguished career, he

There are only a handful of people in my life whom I’ve so admired that I said to myself, “I want to be more like you.”

Rodney Friedman was such a man.

He was a visionary whose creativity and business acumen are reflected in a lifetime of achievement in the publishing world. During his distinguished career, he founded two prominent health print publications—The University of California Berkeley Wellness Letter and the Johns Hopkins Medical Letter—and was an Internet pioneer during the dot-com era when he founded WholeHealthMD.

His latest venture, as publisher and editorial director of Johns Hopkins University Health Publishing, was the Johns Hopkins Health Alerts website.

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He always had his priorities straight. While he was a financially successful entrepreneur, he was always focused on the customer. He deeply cared—first and foremost—about his subscribers who were struggling with health issues.

He believed in well-researched, open and accessible journalism. The editorial standards he set and achieved are the absolute pinnacle of excellence in the health publications field.

He was my esteemed mentor, colleague, and friend—one of the people I admired most. He was a great publisher and a great human being who lived to help others.

Rodney Friedman died January 1, 2007 following a long illness.

A light went out in the world.

By Don Nicholas

Founder & Executive Publisher

Don Nicholas serves as Executive Publisher for Food Gardening Network and GreenPrints. He is responsible for all creative, technical, and financial aspects of these multiplatform brands. As senior member of the editorial team, he provides structural guidance, sets standards, and coordinates activities with the technology and business teams. Don is an active gardener whose favorite crops include tomatoes, basil, blueberries, and corn. He and his wife Gail live and work in southern Massachusetts surrounded by forests, family farms, cranberry bogs, and nearby beaches. Don is also the Founder of Mequoda Systems, LLC, which operates and supports numerous online communities including I Like Crochet, I Like Knitting, and We Like Sewing.

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