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Multiplatform Publishing Strategy

Vida y Salud Wins Annual Mequoda Rocket Award

Soaring success in the online publishing industry deserves to be rewarded…

The Mequoda Rocket Award is given away each year to one of America’s fast growing online publishers.

As the name implies, the Rocket Award acknowledges online publishers who soar above their competition to position themselves at an admirable place in the online environment.

Soaring success in the online publishing industry deserves to be rewarded…

The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.

As the name implies, the Rocket Award acknowledges online publishers who soar above their competition to position themselves at an admirable place in the online environment.

The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.

This year’s winner is Vida y Salud, the Spanish language health website that experienced a growth in traffic of 715%, a massive feat for any online business.

In addition to winning the Rocket Award, Carl Kravetz and Aliza Liftshitz of Vida y Salud were inducted to the Mequoda Hall of Fame this year, due to their major successes in being an influential source of health information for the Hispanic community.

The second runner-up was Investing Daily, which grew by 491%. In third place was Interweave’s Quilting Arts, which experienced a growth of 100%.

Everyone at Mequoda Group would like to congratulate Vida y Salud, this year’s Rocket Award winner.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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