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Subscription Website Publishing

Adding Checks to Your Payment Options Can Increase Membership

A lot of member sites are set up to accept payments via credit card only. While this is convenient for you, the publisher, you could be losing sales if it is inconvenient for your prospective member.

A lot of member sites are set up to accept payments via credit card only. While this is convenient for you, the publisher, you could be losing sales if it is inconvenient for your prospective member.

When Mequoda added a check or money order payment option, membership increased. While the numbers are not significant, over time the dollars add up.

For a variety of reasons, some people simply do not have credit cards.

Can you afford not to accept checks? Consider the math. If your subscription fee is $100 a year, and only one person each week subscribes by check, that adds up to over $5,000 a year—which you’re currently losing—if you don’t accept checks.

There are several reasons why members might choose check payment over credit card payment.

No credit card
For a variety of reasons, some people simply don’t have credit cards. Maybe they’ve had financial difficulties in the past and can’t get a credit card at the moment. Or maybe they are among the minority that don’t believe in charging their purchases.

Don’t trust the Internet’s security
We know it’s generally safe to use a credit card if the e-commerce website is properly secured with an SSL (secure sockets layer) certificate. But some people still don’t want to risk it.

Easier to send a check
The busy corporate executive can say to his or her assistant, “Subscribe me to this site.” The assistant will have a company check cut, and mail it to the publisher.

Find out the CMS features that publishers require to manage an online publishing business. Download a FREE copy of 7 Ways Haven Wordpress Goes Beyond Wordpress, and discover the features all publishers should have access to for a bigger audience, greater revenue, and higher profits.

 

Example for your site

On your Join Today page, add a note about payment by check after the Secure Online Order Form link.

Be sure and explain exactly how payment should be handled:

 

    “If you choose, you can subscribe by check or money order. Here’s how: 

    Make check or money order in the amount of $100.00 (US) payable to My Company.

    Mail to My Company, Address, City, State Zip.

    Be sure to include a note detailing your email address (so we can notify you as soon as your subscription is processed), full name, and snail mail address. Also include your desired user name and password.

    As soon as we receive your payment, we will activate your membership and alert you by e-mail.”

This simple message can add thousands of dollars to your bottom line each year. The only inconvenience is that you’ll have to manually set up each new check-paying member on your site.

Find out the CMS features that publishers require to manage an online publishing business. Download a FREE copy of 7 Ways Haven Wordpress Goes Beyond Wordpress, and discover the features all publishers should have access to for a bigger audience, greater revenue, and higher profits.

By Peter A. Schaible

Peter has worked with Mequoda's consulting clients to create keyword-rich, search-engine-optimized, rapid conversation landing pages, sales letter landing pages, and other written components of Mequoda System websites.

"If your website can't be found by Google, or isn't ranked highly in Google search results, it virtually doesn't exist," he says.

An experienced direct response advertising copywriter prior to the Internet, Peter was an early convert to the research pioneered by Don Nicholas and the discovery of the Mequoda System. Today, Peter is an enthusiastic evangelist for - and teacher of - the Mequoda System strategies, techniques, tips and tricks that work to increase product sales and profits for online publishers.

For more than 20 years he has been president of SunDance New Media, his own marketing communications consulting firm. Prior to its merger with Mequoda in June 2005, Peter was executive director of the Subscription Website Publishers Association and editor of its website, which published nearly 500 of his articles and interviews.

Read Peter’s posts here.

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