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Subscription Website Publishing

Membership Website Mistake #3: Lacking Content

Providing too little content to your audience is a major issue, especially if you purport to have a comprehensive collection of informative content.

For instance, if you’re looking to launch a reference model, and you do not have enough content, it’s a deadly sin. A reference website – which is often organized in an encyclopedia-like

Providing too little content to your audience is a major issue, especially if you purport to have a comprehensive collection of informative content.

For instance, if you’re looking to launch a reference model, and you do not have enough content, it’s a deadly sin. A reference website – which is often organized in an encyclopedia-like fashion – is suppose to answer questions on a specific topic and implies that you can answer any question your audience has on the topic.

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If you cannot adequately provide the answers your audience seeks, users will decide any price they paid is too much. At its launch, a membership website should have thousands of pages of content, which can be built upon through time.

Examples of great reference websites include Trip Advisor and WebMD.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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