Subscription Website Publishing

Unknown User

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and unknown users. This way, you can appropriately display your unknown users with OFIEs, OFINs and floaters for free products that are designed to capture the user’s email address.

Once the unknown user hands over their email address, they become a known user. Now you would use OFIEs, OFINs and floaters to promote paid products.

Tags content, content management, Content Management System, email, email newsletter, Floaters, known users, newsletter, online publishing, open source software, unknown user, website visitors

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.