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Glossary

Dedicated Landing Pages

Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.

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Glossary

Driving Website Traffic

Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 ways to do it.

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Glossary

Directory Landing Pages

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring

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Glossary

Classified Archetype

A Mequoda Website Satellite Archetype that generates revenues by facilitating commercial transactions between buyers and sellers. B2C classified sites are similar to print newspaper classified sections in their business model and process. Many focus on employment, housing and cars. B2B classified sites also focus on employment that may include job listings plus freelance and supplier

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Glossary

Catalog Marketing Archetype

A Mequoda Website Satellite Archetype that generates its revenue by selling a multitude of products or services to users. This website business model is similar to a catalog or brick-and-mortar store that sells one or many products to a targeted audience group. Mequoda Catalog Websites that sell information products (books, reports, periodicals, music, etc…) have

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Glossary

Brand Marketing Archetype

A Mequoda Website Satellite Archetype that exists primarily to build brand. This website economic model is similar to billboard advertising. Brand marketing websites don’t necessarily generate any revenue from the website. No transactions take place, no email acquisition takes place—the site exists solely to build brand. Pepsi.com is a best practice Mequoda Brand Marketing Archetype.

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Glossary

Article Landing Pages

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to

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Glossary

Access Challenge Landing Pages

Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in.

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