Glossary

Brand Marketing Archetype

A Mequoda Website Satellite Archetype that exists primarily to build brand. This website economic model is similar to billboard advertising. Brand marketing websites don’t necessarily generate any revenue from the website. No transactions take place, no email acquisition takes place—the site exists solely to build brand. Pepsi.com is a best practice Mequoda Brand Marketing Archetype.

Post author By Amanda MacArthur
Post date September 1, 2008
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Pepsi.com is a great example of a successful Mequoda Brand Marketing Archetype. Much like billboard advertising, the message is free for the user, or buyer. The site exists solely to build brand and provide product and company information.

Tags advertising, billboard, brand marketing archetype, email, mequoda, online publishing, open source software

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.